Quantification of subjective attributes expressed as functions of design variables is a
significant challenge in creating product design optimization models. For example, the …

Form versus function is a classic design debate. In this article, a practical approach to
combine shape preference (form) and engineering performance (function) under a design …

Traditionally, consumer preference is modeled in terms of preference for the aesthetic and
functional features of a product. This paper introduces a new means to model consumer …

When most designers set out to develop a new product, they solicit feedback from potential
consumers. These data are incorporated into the design process in an effort to more …

The integration of customer preferences is nowadays a challenge in new product
development. In this paper, we describe a method which integrates the customer …

We investigate consumer preference interactions in visual choice-based conjoint analysis,
where the conjoint attributes are parameters that define shapes shown to the respondent as …

Engineering goals are typically rooted in addressing the functional needs of a product. While
these engineering goals and specifications can be important in consumers' buying …

Automakers are interested in creating optimal car shapes that can visually convey
environmental friendliness and safety to customers. This research examined the influence of …

Customer preferences for sustainable products are dependent upon the context in which the
customer makes a purchase decision. This paper investigates a case study in which fifty-five …

In conjoint analysis, interaction effects characterize how preference for the level of one
product attribute is dependent on the level of another attribute. When interaction effects are …