The influence of social comparison on purchase intention through fear of missing out and envy in Korean food in Langowan, North Sulawesi Indonesia

VG Tumiwa, CE Susanti - Technium Soc. Sci. J., 2024 - HeinOnline
This research aims to explore an in-depth understanding of the impact of social comparison
on the intention to buy Korean food through fear of missing out (FOMO) and feelings of envy …

Influence of Envy Types, Brand Awareness, and Regulatory Focus Chronic on Favorability of Luxury Fashion Brand-Focused on Social Network Service Users

HS Baek, SJ Hwang - Journal of the Korean Society of Clothing …, 2018 - koreascience.kr
The influence of the emotion of envy as a variable in the brand attitude has increased. This
study validates the influence of envy types, brand awareness, and regulatory focus chronic …

Envy on social network sites: how reading friend's posts leads to (benign) envy and influences purchase intentions

R Lin - 2019 - ub01.uni-tuebingen.de
Seeing other's perfect lives as presented on Social Network Sites (SNSs) sometimes triggers
envy, and previous researchers were worried about the negative impact of it on users' well …

[引用][C] 社群媒體使用之焦慮與歸屬對購買意圖之研究

吳宛真 - 2021