The COVID pandemic forced academic libraries to quickly and dramatically adjust their
operations. This article explores how marketing in academic libraries was represented in the …

Abstract As the University of New Mexico responded to the coronavirus pandemic during the
spring and summer of 2020, the University Libraries piloted enhanced virtual outreach …

Abstract Analysis of historical milestones in the field of library studies reveals the changing
values, purposes, and structures of outreach broadly construed within academic libraries. A …

Outreach is a necessary component of an academic library's operations and often requires
extensive time for the planning, approval, execution, and assessment depending on the …

The COVID-19 pandemic has seemingly ushered in a new era of dangerous misinformation,
spread rampantly across the Internet and facilitated by social media. In the interest of …

Through this project, I was able to highlight a unique and interesting piece of history
surrounding Florence Stoker, Prana Films, Dracula, and Nosferatu, while also promoting the …

Abstract Public Services Quarterly (PSQ) is a journal published by Taylor & Francis focused
on public services issues in academic libraries. The PSQ Marketing Column features essays …

Creativity needs a platform. As technology consultant David Weinberger puts it," A platform
provides resources that lets other people build things." The library is an ideal platform, and …

National trends suggest that many library services are under-used due to lack of effective
marketing, as opposed to lack of community interest. This paper uses Dibner Library's …

The Covid-19 pandemic forced libraries to reconsider their programming and services to be
offered remotely. A series of Virtual Study Halls were developed at the McGill University …