The increase of social media (SM) has led to continuous deviations in how day-to-day
entrepreneurial activities can be carried out. Additionally, studies devoted to SM …

This research aims at providing a meta-analysis of empirical findings of the literature on the
characteristics of social media influencers on customer engagement and purchase intention …

Increasing globalization and rapid digitization across industries have led to greater
international competition. Furthermore, the emergence of new innovation has created both …

Social media has been around for 20 years and has profoundly affected the dynamics of
interactions between companies and customers. Studies have increasingly focused on how …

The growing social media use worldwide has encouraged researchers to research on how
and why it is adopted. However, the majority of studies have focused on the individual rather …

In light of the growing role of social media marketing in the success of businesses and its
low adoption rate among small and medium enterprises (SMEs), this study aims to identify …

Small and medium-sized enterprises (SMEs) face significant challenges in today's rapidly
changing business landscape. Due to limited resources and managerial capabilities, some …

Purpose Small and medium-sized enterprises (SMEs) are an important contributor to
emerging countries' economic growth. However, SMEs have been struggling to sustain their …

Laravel is currently known as the best programming tool for PHP-based web development
that is very interactive and intuitive, for more information please visit Laravel. com and learn …

The Covid-19 pandemic has imposed the government to provide a mass restriction policy,
and businesses respond to this issue by adopting technology and social media marketing …