Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies

H Khan, S Gupta, V Kumar, B Kumar - Industrial Marketing Management, 2023 - Elsevier
As climate change poses substantial risks to society, businesses may expect that if they are
responsive to climate change risks and adopt sustainable practices, stakeholders will …

E-WOM in the B2B context: Conceptual domain, forms, and implications for research

K Chatzipanagiotou, J Azer, C Ranaweera - Journal of Business Research, 2023 - Elsevier
Despite a vast increase in electronic word-of-mouth (e-WOM) research over the past two
decades, insights into e-WOM in the Business-to-Business (B2B) context have been limited …

Customer engagement design in industrial innovation

LD Hollebeek, DI Keeling, K de Ruyter - Industrial Marketing Management, 2022 - Elsevier
While the design of goods and services is undeniably important in cultivating customer
engagement (CE) with industrial innovations, the theoretical interface of industrial design …

The role of peer-to-peer interactions in sharing accommodation: From cocreation experience to peer customer engagement

J Pang, X Fu, Y Qi - International Journal of Hospitality Management, 2024 - Elsevier
Taking a service-dominant logic, the sharing accommodation business model consists of
two forms of value cocreation: experience cocreation during the accommodation service and …

Using a Collective Impact framework to evaluate an Australian health alliance for improving health outcomes

J Parkinson, T Hannan, N McDonald… - Health Promotion …, 2022 - academic.oup.com
Complex social issues such as population health mean that no one person, organization or
sector can resolve these problems alone and instead require a collaborative approach. This …

Jaringan Rangkaian Organisasi dalam Memperkukuh Pembangunan Industri Halal Malaysia

MH Zakaria, MHM Yusoff… - Malaysian Journal of …, 2022 - msocialsciences.com
Rancangan Malaysia ke-12 melaporkan nilai eksport produk halal keluaran Malaysia
dijangka menyumbang sebanyak RM 56 bilion pada tahun 2025. Perkembangan positif ini …

[PDF][PDF] RCS-yritysviestinnän menestystekijät Suomessa

L Lindqvist - 2023 - trepo.tuni.fi
Mobiiliviestintämarkkina on ollut murroksessa, kun matkapuhelinoperaattoreiden
perinteisesti tarjoamat tekstiviestipalvelut ovat osittain korvautuneet Over-The-Top (OTT) …