[HTML][HTML] The Emerging Phenomenon of Shopstreaming: Gaining a More Nuanced Understanding of the Factors Which Drive It
I Mutambik - Journal of Theoretical and Applied Electronic …, 2024 - mdpi.com
Over the past decade, the concept and practice of shopstreaming (also known as livestream
shopping) have grown significantly within the e-business world, as it integrates live …
shopping) have grown significantly within the e-business world, as it integrates live …
[HTML][HTML] Evaluating the Impact and Perception of Influencer Marketing Among Romanian Consumers—Insights from Quantitative Research
Currently, one of the most widely used marketing techniques is influencer marketing, but is
its true impact on Romanians truly understood? This article aims to establish the perception …
its true impact on Romanians truly understood? This article aims to establish the perception …
The Role of Influencer Marketing, Customer Feedback, Corporate Social Responsibility, and Product Quality on Brand Image and Customer Loyalty in the Beauty and …
E Rachmawati - The Es Economics and …, 2024 - esj.eastasouth-institute.com
This study examines the effects of influencer marketing, customer feedback, corporate social
responsibility (CSR), and product quality on brand image and customer loyalty in the beauty …
responsibility (CSR), and product quality on brand image and customer loyalty in the beauty …
The mediating role of brand trust in the effect of social media marketing on repurchase behaviour
M Gökerik - Turkish Journal of Marketing, 2024 - tujom.org
This study investigates the impact of social media marketing activities on consumer
repurchase behaviours and the mediating role of brand trust in this process. Analyses …
repurchase behaviours and the mediating role of brand trust in this process. Analyses …
Elektronik Ağızdan Ağıza Pazarlamanın Bilişsel Uyumsuzluk Perspektifinden, Tatmin ve Tavsiye Üzerindeki Etkisi
Amaç-Araştırmanın temel amacı, öğrencilerin üniversite tercih öncesinde elektronik ağızdan
ağıza pazarlamanın (eWOM) faaliyetlerinden bilgi edinme amaçlı kullanımının, tercih sonrası …
ağıza pazarlamanın (eWOM) faaliyetlerinden bilgi edinme amaçlı kullanımının, tercih sonrası …
Determination of the Mediating Role of Social Media Marketing Activities in the Effect of Brand Trust on Perception Towards Medical Tourism
A Çetin, M Başal - İstanbul Gelişim Üniversitesi Sağlık Bilimleri …, 2024 - dergipark.org.tr
Aim: This study aims to determine the mediating role of social media marketing activities in
the perceptual effect of brand trust on medical tourism. Method: In this study, where a survey …
the perceptual effect of brand trust on medical tourism. Method: In this study, where a survey …
İNFLUENCERLAR'IN GÜCÜ: PARASOSYAL ETKİLEŞİM YOLUYLA SATIN ALMA NİYETİNE ETKİSİ.
M GÖKERİK - International Journal of Eurasia Social …, 2024 - search.ebscohost.com
ÖZ Günümüzde, sosyal medya platformları, işletmelerin hedef kitleleriyle etkileşime
geçmeleri için vazgeçilmez araçlar haline gelmiştir. Sosyal medya pazarlaması, işletmelerin …
geçmeleri için vazgeçilmez araçlar haline gelmiştir. Sosyal medya pazarlaması, işletmelerin …
From Trust to Turnover: Unpacking the Consequences of Brand Transgressions with Religiosity as a Moderator
MA Waseem, MF Kamal - Journal of Asian Development Studies, 2024 - poverty.com.pk
This study investigates the impact of brand transgression on consumer trust, brand loyalty,
and purchase intentions, while examining the moderating role of religiosity. Brand …
and purchase intentions, while examining the moderating role of religiosity. Brand …
The enchantment of social media influencers: Analysing consumer attitudes through the lens of the information adoption model
M Gökerik - OPUS Journal of Society Research, 2024 - dergipark.org.tr
This study meticulously examines the influence of social media influencers on consumer
behaviour, adopting the Information Adoption Model (IAM) as its theoretical cornerstone. In …
behaviour, adopting the Information Adoption Model (IAM) as its theoretical cornerstone. In …