Twenty years ago, there were all but a handful of scholarly studies published about the
economics of the motion picture industry. Over the first decade of the new millennium, this …

Improving productivity in the entertainment industry is a very challenging task as it heavily
depends on generating attractive content for the consumers. The consumer-centric design …

Movie sequels, a type of brand extension, are prevalent in today's motion picture industry.
Prior literature on brand extensions supports the intuition that attaching established brand …

Purpose This paper aims to investigate the moderating impacts of seasonality on the
effectiveness of new product commercialization strategies in short-lifecycle markets. The …

Film producers are concerned with knowing with greater certainty which film projects to
produce, given that many film success factors are not known until the later stages in the …

Individuals in the millennial generation, born from 1980 to 1996, have many entrepreneurial
opportunities; however, many people in the millennial generation lack the skills, motivation …

Small businesses providing ancillary services to the motion picture industry fail at alarming
rates due to leadership's lack of strategies for service diversification and business …

The self-styled# Littlesecretfilm phenomenon is a low-cost film production and distribution
movement that was launched in Spain in 2013. Based on a reconstruction and examination …

Small business information technology consulting owners lack strategies to sustain their
businesses beyond 5 years financially. Small business owners are concerned with …

In this paper, the authors develop a parsimonious model that offers early prediction of
potential success of a movie. In order to achieve this, a broad look at the drivers of movie …