ABSTRACT The concept of Artificial Intelligence (AI) as a business-disruptive technology
has developed in academic and professional literature in a chaotic and unstructured …

Grounded in gestalt insight learning theory and organizational learning theory, we collected
data from 280 middle and top-level managers to investigate the impact of each big data …

During the fast progress of digital technologies, business intelligence (BI) has experienced a
significant change, leading to new chances for making data-informed decisions and gaining …

Algorithms have permeated throughout civil government and society, where they are being
used to make high-stakes decisions about human lives. In this paper, we first develop a …

ABSTRACT Today Big Data, is any set of data that is larger than the capacity to be
processed using traditional database tools to capture, share, transfer, store, manage and …

The latest technologies are shifting how businesses capture, analyse and distribute data
from the individual users' online activity. Therefore, this contribution critically reviews the …

Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new
marketing reality. In a world of Big Data, machine learning and AI, this key text reviews the …

This chapter examines the transformative intersection of healthcare analytics, Machine
Learning (ML), and the Internet of Things (IoT), exploring how these state-of-the-art …

Predictive analytics is the process of forecasting future courses of action by analyzing
historical and current facts. It's now a priority in many organizations because it can suggest …

Big Data has developed rapidly and made remarkable achievements. The unique thinking
and methodology of Big Data provide a new paradigm for scientific research. High spatial …