Modeling and evaluating the effectiveness of AR advertising and the moderating role of personality traits
R Uribe, R Labra, E Manzur - International Journal of Advertising, 2022 - Taylor & Francis
This paper examines the effectiveness of AR ads vs. traditional ones, differentiating the
effects of two types of AR advertisements (ARH and QRH), and the moderating effects of …
effects of two types of AR advertisements (ARH and QRH), and the moderating effects of …
[PDF][PDF] Augmenting reality: An exploration of the intention to use commercial augmented reality comparing older and younger adults differing in technology …
MM Riethorst, AR Smink, PE Ketelaar - EDITORIAL, 2020 - researchgate.net
The interactive technology augmented reality (AR) layers virtual elements upon the real
world of its users, and it is becoming increasingly popular in various fields. Previous …
world of its users, and it is becoming increasingly popular in various fields. Previous …
[PDF][PDF] Realidade Aumentada e Sensibilização Social
CM Vieira - 2023 - run.unl.pt
O presente trabalho de projeto visa estudar a reação do público à junção de realidade
aumentada com mensagens de sensibilização social. Dada a inovação e novidade que …
aumentada com mensagens de sensibilização social. Dada a inovação e novidade que …
تأثير إعلانات الواقع المعزز على اتجاه الشباب المصري نحو المنتج المعلن عنه
السعيد السيد - مجلة البحوث الإعلامية, 2021 - journals.ekb.eg
هدفت الدراسة إلى التعرف على تأثير إعلانات الواقع المعزز عبر الهواتف المحمولة على اتجاه الشباب
المصري نحو المنتج المعلن عنه، ومعرفة دوافع متابعة الشباب لإعلانات الواقع المعزز عبر الهواتف …
المصري نحو المنتج المعلن عنه، ومعرفة دوافع متابعة الشباب لإعلانات الواقع المعزز عبر الهواتف …