AI technologies in the analysis of visual advertising messages: survey and application

L Sharakhina, I Ilyina, D Kaplun, T Teor… - Journal of Marketing …, 2023 - Springer
Artificial intelligence technologies are improving the marketing toolkit, making it possible to
process large amounts of data faster and more efficiently than ever before. Machine …

Creativity in Virtual Reality: A Systematic Literature Review

Y Qin, N Xi, J Hamari - 2023 - aisel.aisnet.org
Creativity, as one of the most important 21st-century skills, plays a key role in knowledge
creation and utilization. While improving the awareness, ability, and level of creativity is a …

Augmented Reality for Civic Education within Makerspace Museums

DH Guzmán, PC Muñoz, NR Duarte - Procedia Computer Science, 2024 - Elsevier
This study explores the integration of Augmented Reality in civic education within Maker
Space Museums. We devised a methodology using feedback from students at the University …

The Application and Value of Virtual Reality Technology in Brainstorming from a Creativity Perspective

KT Chau, WAJW Yahaya - Kurdish Studies, 2024 - kurdishstudies.net
Grounded in the 4P (press, process, person, product) Creativity Model framework, this study
conducted a retrospective review of the application of virtual reality (VR) technology in …

Impact of Immersive VR Environments Versus Video Conferences on Team Engagement and Idea Generation in Brainstorming Sessions: Framework and Pilot …

O Mohamed Fawzy - 2024 - essay.utwente.nl
This research investigates the impact of immersive virtual reality (VR) environments (such as
Noda) versus traditional video conferences (such as Microsoft Teams) on team engagement …