[HTML][HTML] Why people watch user-generated videos? A systematic review and meta-analysis
The business ecosystem surrounding user-generated videos (UGVs) is rapidly expanding.
However, existing literature on the motivations for UGV consumption presents …
However, existing literature on the motivations for UGV consumption presents …
Online explainer videos: Features, benefits, and effects
A Schorn - Frontiers in Communication, 2022 - frontiersin.org
Explainer videos are short films that explain abstract concepts and relationships, usually in
an educational context. They apply storytelling techniques and focus on relevant facts using …
an educational context. They apply storytelling techniques and focus on relevant facts using …
What is the connection between Fintechs' video marketing and their vulnerable customers' brand engagement during crises?
Purpose The paper's main goal is to examine the relationship between the video marketing
of financial technologies (Fintechs) and their vulnerable website customers' brand …
of financial technologies (Fintechs) and their vulnerable website customers' brand …
Beyond individualized responsibility attributions? How eco influencers communicate sustainability on TikTok
B Huber, R Lepenies, L Quesada Baena… - Environmental …, 2022 - Taylor & Francis
Sustainability communication is of increasing importance. While sustainability
communication in traditional media has already been well researched, more research is …
communication in traditional media has already been well researched, more research is …
“What is done and what is left to be done?” An investigation of YouTube as knowledge resource for Islamic endowment funds (cash waqf) in Indonesia
MD Pusparini, R Sukmana… - Journal of Islamic …, 2024 - emerald.com
Purpose This study aimed at exploring to what extent social media has educated and
shaped public opinion regarding cash waqf. This research comprehensively analyzed the …
shaped public opinion regarding cash waqf. This research comprehensively analyzed the …
What captures attention in the risk communication process: Exploring streaming video attractiveness during the first wave of the COVID-19 pandemic in China
The incomplete understanding of the mechanisms that underlie the chemistry between
information dissemination channels and receivers has hindered the development of efficient …
information dissemination channels and receivers has hindered the development of efficient …
Effectiveness of social video platforms in promoting COVID-19 vaccination among youth: a content-specific analysis of COVID-19 vaccination topic videos on Bilibili
Background With the widespread promotion of the COVID-19 vaccination in China, videos
about the vaccination have become increasingly available on social video platforms. With …
about the vaccination have become increasingly available on social video platforms. With …
Public education about ShakeAlert® earthquake early warning: evaluation of an animated video in English and Spanish
Publicly available technologies are only truly 'public'if people are aware of them and know
how to use them. In the US, significant resources have been devoted to public education …
how to use them. In the US, significant resources have been devoted to public education …
Fostering inclusive science media: Insights from examining the relationship between women's identities and their anticipated engagement with Deep Look YouTube …
As science media content creators strive for inclusivity in communication design and
promotion, they must consider the influence of audiences' identities on their engagement …
promotion, they must consider the influence of audiences' identities on their engagement …
Testing how different narrative perspectives achieve communication objectives and goals in online natural science videos
Communication of science through online media has become a primary means of
disseminating and connecting science with a public audience. However, online media can …
disseminating and connecting science with a public audience. However, online media can …