[HTML][HTML] Sharing information with AI (versus a human) impairs brand trust: The role of audience size inferences and sense of exploitation
This research examines whether and why disclosing information to AI as opposed to
humans influences an important brand-related outcome—consumers' trust in brands …
humans influences an important brand-related outcome—consumers' trust in brands …
Artificial Intelligence in the Consumer Behavior Process in Business
AT Rosário - Enhancing and Predicting Digital Consumer Behavior …, 2024 - igi-global.com
Artificial intelligence has significantly impacted the consumer behavior process in business.
It has revolutionized how companies understand, interact with, and serve their customers …
It has revolutionized how companies understand, interact with, and serve their customers …