Marketing strategy and building brand value on the Hungarian market

Z Zéman, A Bogdan - Ekonomicko-manazerske spektrum, 2019 - ceeol.com
A fundamental feature of the continuous change, which is mainly marked by the
globalization, as an accompanying feature of the changing needs and wishes of millions of …

Brand valuation as intangible asset of company

M Jovanović, T Rađenović… - … Državnog univerziteta u …, 2020 - scindeks.ceon.rs
A brand is an important intangible asset of a modern enterprise. It represents a segment of
intellectual capital, that is, the relational intellectual capital of a company and affects its …

A Comparative Study of the Severity Ranking of Risks in the Indian Automobile Manufacturing Supply Chain Using PROMETHEE, VIKOR and TOPSIS

VG Surange, SU Bokade - Vikalpa, 2024 - journals.sagepub.com
The supply chains in automobile manufacturing face numerous risks, impacting
organisational performance due to improvised responses and inadequate contingency …

Effects of marketing indicators application on brand evaluation

L Janjić, L Arsić, Ž Anđelković - BizInfo (Blace) Journal of Economics …, 2022 - bizinfo.edu.rs
The brand, as a relational capital segment, represents the intangible assets of the company.
Not only influencing the company performance, the value of the brand determines the future …

Drivers workplace of transport vehicles in relation to anthropometric dimensions of adult population in Slovakia

M Gejdoš, M Lipoldová - Transportation research procedia, 2020 - Elsevier
Abstract Design of the optimal workplace is always based on measurements of the target
population of people, which are compared with the data of the entire population living in a …

Predictive model of car price based on customers' purchasing decision

MH Aminuddin, ASA Aminuddin… - AIP Conference …, 2024 - pubs.aip.org
Many automotive companies are uncertain about factors that affect their customers' car
purchasing decisions. This research aims to identify what factors that affect the customers' …

Sensory Brand Experience: An Empirical Literature Survey

U Rathnayaka - Available at SSRN 4016361, 2022 - papers.ssrn.com
In recent years, sensory marketing has become an interesting topic for scholars because
many companies' products and services got benefited through marketing based on the …

Hur butikschefer operativt arbetar med butiksledning

S Andebrahan, P Stockow - 2024 - diva-portal.org
Problembakgrund: Idag har det blivit allt viktigare att ta hänsyn till butikens miljö och
sortimentets placering av olika varumärken och produkter för att sedan kunna visa upp det …

[PDF][PDF] Role of Sensory Brand Experience on Customer Brand Engagement: Testing the Moderating Effect of Brand Love Towards Fast Food Brands

R Rathnayaka, DMR Dissanayake - researchgate.net
The applications of sensory branding to result brand performance and customer
engagements could be noted as a tremendous trend in many industries, yet researchers …

Quantifying the Brand Equity of a Company in the Automotive Industry During the Merger & Acquisition Process

K Ash - 2021 - search.proquest.com
The automotive industry in the United States has been experiencing an increase in mergers
and acquisitions since 2016, but many of the companies in these transactions have failed to …