Why switch? The role of customer variety-seeking and engagement in driving service switching intention
C Menidjel, LD Hollebeek, S Urbonavicius… - Journal of Services …, 2023 - emerald.com
Purpose This study aims to examine the role of service customers' variety-seeking and
engagement in driving their service switching intention. The authors also explore the …
engagement in driving their service switching intention. The authors also explore the …
Uncovering the reasons behind consumers' shift from online to offline shopping
HJ Kim, SM Han - Journal of Services Marketing, 2023 - emerald.com
Purpose This study aims to understand why consumers continue to visit physical stores
despite the rise in mobile shopping and online channels. Mobile shopping has changed …
despite the rise in mobile shopping and online channels. Mobile shopping has changed …