Prior studies on the in‐store experience focus on the impact of store atmosphere. Sensory
marketing and brand experience, on the other hand, have been found to be significant in …

Consumption of luxury brands has been rising significantly, particularly in emerging
economies. While some aspects of luxury consumption may be consistent across cultural …

Researchers have repeatedly applied the same models/theories to predict consumer
behaviour, whereas theories that have been extensively used to promote motivation are …

The conceptualization of self‐congruity is more than five decades old. However, the
research on its effect on consumer behaviour is still evolving, ensuing the literature …

Based upon the signalling theory and self-congruity theory, this study theorizes and
examines the effect of brand prominence on the purchase intention of luxury goods, with the …

Underpinned by art infusion theory, this present research examines the effect of art infusion
on brand attitudes under different brand conditions (ie pro-environmental luxury brands and …

Young consumers contribute significantly to the growth of luxury consumption worldwide,
particularly in the new‐luxury category. Studies addressing personality conditions that …

The global warming problem caused by carbon emissions from transportation has caused
widespread concern, and the choice of private vehicle type directly affects the carbon …

The aim of this study is to investigate the drivers of brand extension attributes and its impact
on intention to purchase brand extensions mediated by emotional consumer-brand …

Purpose Driven by social comparison and self-congruity theories, this paper's aim was to
investigate the associations with Korean millennials' usage of social media, self-image …