Celebrity endorsement is a marketing strategy that involves using a celebrity's fame and
status to promote a product or brand (Nwaoboli, 2022). This strategy has been used for …

The study is focused on the Perception of Vbosunu Programme on Independent Television's
among Benin Residents.. The objectives of the study were to find out the level of exposure …

In the competitive landscape of higher education, the corporate image of universities plays a
pivotal role in attracting students, faculty, funding, and partnerships. This study examines the …

I wish to acknowledge God almighty for the gift of life, which is the mother of all other gifts.
And also to my parents for their esteem love and support. I wish to thank my project …

I would want to take this opportunity to announce that the research that I conducted in the
Department of Mass Communication in the Faculty of Arts at the University of Benin served …

EXPOSURE AND RESPONSIVENESS OF THE UNIVERSITY OF BENIN
UNDERGRADUATES TO PIGGYVEST TARGETED ONLINE ADVERTISING BY WILFRED …

Preface international communication. Other areas delved into in the book are: how
international communication foster cooperation and collaboration on a global scale, global …

Integrated marketing communication has emerged as a powerful approach in marketing,
combining different marketing vehicles (channels) to deliver a constant and persuasive …

The advertising landscape operates on the fundamental principle of persuasive
communication, where brands seek to influence consumer behaviour through various …

This study examined the Influence of Perception of Sexual Objectification In Advertising
Campaigns Among Benin Residents. Previous studies have accepted it as a part of an …