Purpose In the contemporary hospitality industry, superior customer experiences are
essential in gaining customer loyalty and achieving a competitive advantage. However …

Acknowledging and incorporating customers' skills and competencies has enabled
businesses serve their customers more effectively and efficiently. Customer empowerment …

The study aims to summarise and classify the existing research and to better understand the
past, present, and the future state of the theory of customer experience. The main objectives …

Purpose Due to its impact on business performance total quality management (TQM) has
gained a lot of importance by businessmen, managers, practitioners, and research scholars …

The present study reviews the extant literature available on the emerging area of
Sustainability Marketing Strategy (SMS), which hopefully, will prove to be a springboard for …

Now a days global competitive scenario plays a critical role in success of Indian
manufacturing sector. The present study argues that innovation can play a very important …

Purpose The purpose of this paper is to investigate the prerequisites of customer online
experience and its outcomes in banks. Brand congruity is an important mediating variable in …

Nowadays, both managers and academicians have started seeing consumers as rational,
as well as emotional, decision makers. Because of this, companies have started reinventing …

Nowadays, the global competitive scenario plays a critical role in the success of the Indian
manufacturing sector. The present study argues the role of dynamic eco-innovation practices …

Competing through goods only has turned out to be increasingly difficult unless efficiency
and low-cost manufacturing are at the core of the business. Extending the offering by …