Although consumer behaviour (CB) is one of the most researched areas in the field of
tourism, few extensive reviews of the body of knowledge in this area exist. This review article …

Innovation resistance is an emerging area of research in marketing. This study delineates
the state of the art in consumer innovation resistance literature and advances theoretical …

Consumers increasingly interact with multimedia posts shared by peers on social media
(SM) platforms. Drawing upon service-dominant logic (SDL) and the information adoption …

This study adopted the unified theory of acceptance and use of technology 2 to investigate
the influence of TikTok on the travel decision-making of young Chinese tourists. The model …

Consumers increasingly use eWOM to make decisions about various products and services.
However, few studies have investigated how different visual and verbal eWOM cues affect …

Purpose Recent figures show that users are discontinuing their usage of TripAdvisor, the
leading user-generated content (UGC) platform in the tourism sector. Hence, it is relevant to …

With the remaining ambiguity around COVID-19 effective treatment, the decision-making
process for 2020 tourists remains fraught with complexity. Drawing from a sample of 385 …

The use of smart tourism technologies such as travel-related websites, social media, and
smartphones in travel planning has been pervasive and growing. This study examines the …

Now fully revised and updated, the fourth edition of this bestselling text provides students
with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also …

Airbnb is one of the major players in the tourism sharing economy. This study employs a
grounded theory approach to explore the central elements of a memorable Airbnb hospitality …