Purpose This study aims to investigate the impact of the source of the content in social
media communication and the content distribution intensity on consumer-based brand …

Customer retention is a critical factor in companies' survival, and both service quality and
social media are important means of retaining customers. However, despite this importance …

Bu araştırmanın amacı, üniversitelerin sosyal medya pazarlama aktivitelerinin öğrenci
memnuniyeti ve sadakatine etkisini incelemektir. Buna ek olarak, üniversitelerde öğrenci …

Design/Methodology/Approach: This research used an experimental study, using a survey
method (questionnaire distribution), to confirm the hypotheses and discover its management …

Recently, both in Indonesia and globally, social media has become increasingly important,
especially in the use of the Instagram platform. One of the interesting industries to discuss is …

Marketing activities through social media have become a common practice in the 21st-
century business world. This has facilitated direct interaction between companies and …

Tourist destination managers must be prepared to face changes in tourist behavior caused
by the rapid development of information technology in the Industrial Revolution 4.0 era. This …

Di dunia sekarang ini, perkembangan media sosial telah menciptakan era baru bagi
perusahaan dan merek. Berkat teknologi, pemasaran digital telah menjadi panggung utama …

Ever since the establishment of digital marketing, it has been revolutionizing the world,
leaving traditional marketing in the unwanted category. Today, the COVID pandemic has …