Research on psychological ownership is prevalent in the consumer domain. This article
details the theoretical core of psychological ownership, integrating research in consumer …

Augmented Reality (AR) holograms are 3D digital objects projected into a customer's
physical environment through mobile technology. Applied as potential substitutes to physical …

Solo consumption has become an emerging trend in recent years. However, the service
experiences of solo customers with the growing adoption of frontline humanlike robots …

In this chapter, we present evidence that despite the intangible nature of digital
technologies, consumers often come to feel psychological ownership of these technologies …

Purpose This paper aims to bridge micro-entrepreneurship, sharing economy and
community-based tourism (CBT) literature by analyzing the specific ways in which …

Fashion, acknowledged as among the most polluting industries, is responsible for excessive
production and consumption, necessitating a reevaluation and transformation of current …

This research introduces a framework wherein consumers take on “requestor” or
“responder” roles in making joint consumption decisions. The authors document a robust …

This research examines consumer reactions to handcrafted products under control
deprivation. Four studies reveal that while a positive handmade effect exists among …

The sharing economy is changing the consumption and ownership of goods. As
consumption becomes more and more characterised by sharing and access-based …

While interest in psychological ownership in consumer behavior has been growing, there
are many research opportunities remaining. This chapter provides a brief summary of the …