This research examines the impact of green marketing and its factors on purchase intention
through green brand trust and image. It examines the correlation between six concepts …

Abstract According to Snijders and Rikers (2018), in order to investigate the reasons for the
reduction in HEIs funding, university image, provision of quality service, and HEI's …

Low-cost carriers (LCCs) in Saudi Arabia operate in a competitive, highly demanding
environment. Customer-related attributes may be influenced by the levels of service quality …

This study aims to explore the role of customer knowledge management (CKM) and
satisfaction as antecedents of customer trust, and the mediating function of customer trust in …

The objective of this study is to examine the impact of corporate social responsibility (CSR)
initiatives of a firm as one of the critical factors to improve the competitiveness of the firm in …

Due to the rapid development and evolution of technology, the e-commerce market has
become more significant to society. Numerous business owners have altered their marketing …

Due to the importance of the micro, small, and medium-sized enterprises (MSMEs) sector
and the negative implications of COVID-19, which resulted in decreasing resource …

The aviation industry has grown rapidly worldwide and is struggling against intense
competition. Especially in Thailand, the compound annual growth rate of passengers …

This study is to examine the translation of a reputable brand into equity and how consumers'
perceptions can trigger value creation from commitment and pursuit of CSR by an …

Many businesses and service providers including hotels realize the significance of
Customer Relationship Management (CRM) and its potential to help them gain new …