The second edition of the Routledge Handbook of Public Diplomacy, co-edited by two
leading scholars in the international relations subfield of public diplomacy, includes 16 more …

Purpose This study examines the relationship between place branding and economic
growth, addressing the gap in literature that directly links the two. Recognising the …

This article examines national branding of UK higher education, a strategic intent and action
to collectively brand UK higher education with the aim to attract prospective international …

Commercial nationalism: Selling the nation and nationalizing the sell Page 1 Commercial
Nationalism Selling the Nation and Nationalizing the Sel Edited bu Zala Volcic and Mark …

The USC Center on Public Diplomacy (CPD) was established in 2003 as a partnership
between the Annenberg School for Communication & Journalism and the School of …

Practitioners and scholars are increasingly aware that an array of new actors,
communication technologies, agendas and expectations are changing the institution of …

As the number of international rankings has risen dramatically since the 1990s, a large body
of scholarship has emerged to examine and understand them. The aim of this article is to …

Why did Britain intervene in Libya in 2011? Several explanations suggest themselves:
security, R2P and status. The article shows that status was a significant motivating factor …

Nation brands are intended to act as vehicles for economic development. However, the role
of the nation brands of developed countries in shaping the economic development of …

This article traces the limits of branding as a tool for (re) constructingnations as' imagined
communities'(Anderson 1983). Drawing on examples from post-socialist Eastern Europe, I …