Live streaming, a reciprocal communication technology allowing real-time interactions, is
widely embraced by tourists and tourism business operators. Mirroring its prosperity in …

Consumers can choose to buy products through various retail channels (eg, online or in-
store), resulting in a need for retailers to provide a well-integrated shopping experience …

Customer journey management (CJM) and understanding the role of customer experiences
at each stage of the journey is of paramount importance to retailers and manufacturers to …

Purpose Social media influencers (SMIs) are becoming a powerful force within the
marketing and branding landscape, with several leading brands opting to use SMI …

Inspiring customers allows retailers to increase purchase intention and customer loyalty.
Customers employ multiple channels for shopping, and they can be inspired to buy products …

This study explores whether the three elements of character image (ie, symbolic
representation, self-image congruence, and emotional value) have a crucial effect on …

In the current competitive environment, airport managers are under growing pressure to
attract more passengers and airlines, through the creation of desirable Airport Experiences …

Purpose This paper aims to develop a validated scale that can help in measuring the
gamified e-service quality (GE-SQ) in the e-retailing industry. Design/methodology/approach …

What does the future hold for retailers? Certainly, many eras previous to the big-data and
pandemic eras have come and gone and that same question could raise anxiety among …

As a novel approach in green advertising, the autonomous sensory meridian response
(ASMR), which induces relaxation and pleasure, is expected to relieve the excessive …