Purpose Prediction is a critical task in targeted online advertising, where predictions better
than random guessing can translate to real economic return. This study aims to use machine …

Corporate social responsibility (CSR) covers the activities carried out by companies to
protect the social resources necessary for their survival. According to liberal approaches …

Through advertisements aired on television, electronic media, online, and printed media, it is
easy for the public to obtain product information from various brands displaying attractive …

SK-II as an exclusive cosmetic brand from P&G company tries to use social issues about
woman's marginalization as their topics in the commercial theme# changedestiny. This study …

El discurso publicitario es conocido por contribuir al sexismo ya la reproducción de
estereotipos de género. Este artículo se centra en la violencia simbólica que presenta el …

Aside from promoting certain products, advertisements are also utilized to promote social
issues. One of the social issues promoted is women's empowerment. This type of …

WOMEN REPRESENTATION ON BEAUTY BRAND VIDEO ADVERTISEMENTS: A
CRITICAL DISCOURSE ANALYSIS DEPARTMENT OF ENGLISH LITERATURE FACULT …

As the influence of the media on the female body image has been of great interest to
scholars, this article examines the influence of the media on the ideology of the female body …

Bu çalışma, reklamlarda erkekliğin söylemsel inşası konusuna odaklanmaktadır. Bu
kapsamda Dominos Pizza'ya ait, Dominos Ayısı olarak adlandırılan animasyon konuşan …

Advertisement does not only promote products but also conveys a message behind the
promotion. One of the current trending concepts is femvertising. The initial purpose of …