Event studies examine stock price movements around corporate events. These events can
be voluntary firm announcements (eg, new product introduction, alliance formation, channel …

Several decades of research into innovation management have failed to provide clear and
consistent findings or coherent advice to managers. In this paper, I argue that this is because …

Despite environmental sustainability being identified as one of the key drivers of innovation,
extant literature lacks a theoretically sound and empirically testable framework that can …

Prior research on ambidexterity has limited its concern to balancing exploration and
exploitation via particular modes of operation. Acknowledging the interplay of tendencies to …

Prior studies suggest that open innovation activities positively influence innovation
outcomes in large firms. However, few studies have investigated the implications of small …

Over the past several years corporate entrepreneurship has been widely touted by
executives and researchers alike as an effective means for revitalizing companies and …

This paper presents a technique for estimating a firm's brand equity that is based on the
financial market value of the firm. Brand equity is defined as the incremental cash flows …

The authors develop a conceptual framework of the marketing–finance interface and discuss
its implications for the theory and practice of marketing. The framework proposes that …

The authors investigate whether movement in a firm's stock price, that is, a measure of firm
value, is associated with information contained in perceived quality measures. In a model …

Celebrity endorsement has become a prevalent form of advertising in the United States.
Despite extensive literature on the effects of celebrity endorsements on consumers' brand …