Sensory stimulation is used by various brands to induce desired behaviours among their
customers. Although its effectiveness is recognised in business contexts, little research has …

Color psychology plays important roles in product packaging, the retail environment, and
online marketing. This study analyzed current practices related to color composition in …

El rápido desarrollo de mercados con productos competitivos de difícil diferenciación y
consumidores mejor informados que demandan experiencias memorables, justifican …

Based on servicescape and sensory marketing, this study developed a Memorable Dining
Experiences with Five Senses Scale (MDEFS). In Study 1, five dimensions of MDEFS were …

Starting from the idea that the destination represents a complex product, seen as the sum of
multiple products, the destination branding process should concentrate on developing …

Penelitian ini bertujuan untuk menjelaskan dan menganalisis pengaruh dari customer
experience yang terdiri dari variabel-variabel sensory experience, emotional experience …

In line with the vast technology, and challenging competition among organizations in the
field of industry, recently the food companies recognized the importance of innovative …

Sensory marketing has garnered significant attention from researchers due to its ability to
effectively influence consumer behavior at a subconscious level. However, existing reviews …

Strongly related to the increasing information overload and consumers' reactance to
advertising, businesses face the challenge of identifying more effective ways of marketing …

For three decades' marketers in a variety of industries have been building expertise in
reaching consumers through the five senses. New research indicates that we are about to …