Purpose This paper aims to test the effects of brand experience and brand love on brand
loyalty and willingness to pay a premium price in streaming television services …

According to Mangold and Faulds (2009), there has been a huge transformation in social
media in the last one decade. Due to the change in technology, changes in social media …

Purpose Customer relationships and transforming customers into evangelists are imperative
in today's world. Therefore, this study aimed to examine the influence of online brand …

Brand experience in general and online brand experience in particular, have received a lot
of attention from researchers and marketers. Many authors have studied the outcomes and …

The publication of depicts of Prophet (PBUH) in January 2015 by a French magazine
caused a boycott of French products in the Muslim world. Therefore, this study was designed …

This study aims to show the degree of Corporate Social Responsibility (CSR) practices and
satisfaction of customer that are related while determining the relationship (Significant or …

Impact of Value Co-Creation Behaviour within the Social Media Context Page 1 Asian Journal
of Business and Accounting 14(1), 2021 33 Impact of Value Co-Creation Behaviour within the …

This research aims to assess the impact of brand experience on brand equity, with hedonic
value as a mediating factor, among iPhone users in Aceh. The study utilized a sample of 200 …

To build relationships with customers, sustainable engagements are crucial. Ostensibly, firm
profits are derived from customers' financial contributions; in addition, their non-financial …

When love matters. Experience and brand love as antecedents of loyalty and willingness to pay
a premium price in streaming servi Page 1 When love matters. Experience and brand love as …