(Continued) Primary Examiner Daxin Wu (74) Attorney, Agent, or Firm—FIG. 1 Patents (57)
ABSTRACT Application personalization techniques and systems are described that …

Attribute control for updating digital content in a digital medium environment is described.
The digital content is updated by incorporating new digital content components from a …

An update basis for updating digital content in a digital medium environment is described.
The digital content is updated by incorporating new digital content components from a …

(Continued) Primary Examiner Kevin W Figueroa (74) Attorney, Agent, or Firm—FIG. 1
Patents (57) ABSTRACT Application personalization techniques and systems are described …

Application personalization techniques and systems are described that leverage an
embedded machine learning module to preserve a user's privacy while still supporting rich …

Creative brief-based content creation is described. A service provider system, such as a
creative service provider system, supports the creation of digital content in connection with …

Techniques and systems are described for analyzing components of digital marketing
content as part of a digital marketing campaign. A computing device of an analytics system …

A creative brief schema is described. A service provider system, such as a creative service
provider system, supports the creation of digital content in connection with digital content …

Techniques and systems are described to enable users to optimize a digital marketing
content system by analyzing an effect of components of digital marketing content on audi …

A bid management system generates estimated performance metrics at the bid unit level to
facilitate bid optimization. The bid management system includes a hierarchical feature …