People worldwide are largely engaged and attached with the web 2.0 technology and Social
media platforms. By the same token, businesses start looking at such technologies as …

The emergence of big data brings a new wave of Customer Relationship Management
(CRM)'s strategies in supporting personalization and customization of sales, services and …

With big data analytics growing rapidly in popularity, academics and practitioners have been
considering the means through which they can incorporate the shifts these technologies …

Contemporary perspectives on customer relationship management and the parent concept
of customer management gathered momentum in the mid-1980 s and early 1990s. The …

Purpose This study investigates the impact of traditional marketing analytics and big data
analytics on the success of a new product. Moreover, it assesses the mediating effects of the …

This study focuses on the use of big data analytics in managing B2B customer relationships
and examines the effects of big data analytics on customer relationship performance and …

Industry 4.0 technologies have transformed the traditional methods of various study areas,
using digitalization to fulfill sustainability and introduce innovative infrastructure. In the …

Abstract Social Customer Relationship Management (social CRM) has become one of the
central points for many companies seeking to improve their customer experience. It …

Purpose The rapid growth of technology, including artificial intelligence (AI), in the banking
industry has played a disrupting role in traditional banking channels. This study aims to …

Purpose The financial technology (FinTech) era has brought a revolutionary change in the
financial sector's customer experiences at the national and global levels. The importance of …