Environmental deterioration brought about by consumers' non-feasible utilization pattern is
putting a pressure on the environment and is obstructing sustainable development. To …

In recent years, discussions on green purchasing have increased; most studies were
concentrated in developed countries, with limited studies conducted in developing countries …

The purpose of this study is to integrate the theoretical base of green purchasing by using
the signaling theory approach to green marketing. Since previous studies do not combine …

The undertaken research examines the impact of green attitude, green customer value (eg,
environmental image and perceived value), and green marketing mix (eg, product …

Consumers not only buy green products to fulfil their environmental values but also seek
product specific benefits from their green purchase. However, research predicting green …

Purpose This study aims to examine the direct and indirect effects of electronic word of
mouth (eWOM) on mindful consumption behaviour (MCB) in a sustainable clothing purchase …

The apparel industry's sustainability is gaining scholars' attention amidst increasing
concerns about its environmental impacts. However, to ensure that the industry's efforts in …

Purpose The purpose of this study is to examine the effect of green trust (GT), environmental
quality awareness (EQA), green self-efficacy (GSE) and environmental attitude (EA) towards …

The green cosmetics industry has witnessed significant growth over the last few years.
Simultaneously, scholarly interest in the area has grown. However, overall, the evidence is …

Green is a timely and crucial concept in sustainability; therefore, encouraging both public
and private businesses in Malaysia to persistently promote and make attempts to put green …