[HTML][HTML] COVID-19, consumer behavior, technology, and society: A literature review and bibliometric analysis

J Cruz-Cárdenas, E Zabelina… - … forecasting and social …, 2021 - Elsevier
The COVID-19 crisis is among the most disruptive events in recent decades. Its profound
consequences have garnered the interest of many studies in various disciplines, including …

Plant-based food and protein trend from a business perspective: Markets, consumers, and the challenges and opportunities in the future

J Aschemann-Witzel, RF Gantriis, P Fraga… - Critical reviews in …, 2021 - Taylor & Francis
The food sector is increasingly turning toward sustainability issues. A sustainable food
system should provide sufficient, nutritious food for all within limited natural resources. Plant …

[PDF][PDF] Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Kuliah Di Perguruan Tinggi Swasta

E Prihartini, D Abdullah - Entrepreneur: Jurnal Bisnis …, 2023 - ejournal.unma.ac.id
ENTREPRENEUR Page 1 ENTREPRENEUR Jurnal Bisnis Manajemen Dan
Kewirausahaan Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas …

the Effect of Work Environment and Individual Characteristics on Medical Medical Employee Performance At Pt Sari Tani Sumatra

M Zanardi, JO Brusa - MEDALION JOURNAL: Medical …, 2023 - medalionjournal.com
In this data collection method, they make their own observations in the field, the
implementation is in the form of a direct survey. The population in this study were customers …

Authentically fake? How consumers respond to the influence of virtual influencers

C Lou, STJ Kiew, T Chen, TYM Lee, JEC Ong… - Journal of …, 2023 - Taylor & Francis
Artificially created characters–virtual influencers–amass millions of followers on social
media and affect digital natives' engagement and decisionmaking in remarkable ways …

[HTML][HTML] Willingness to pay more for green products: A critical challenge for Gen Z

S Gomes, JM Lopes, S Nogueira - Journal of Cleaner Production, 2023 - Elsevier
Digital natives, with a sense of equality, social justice and environmental awareness, young
people from Generation Z value money more than previous generations and, as such, are …

[图书][B] STRATEGI PEMASARAN Konsep, Teori dan Implementasi

MG Haque-Fawzi, AS Iskandar, H Erlangga, D Sunarsi - 2022 - books.google.com
Pengertian strategi pemasaran adalah upaya memasarkan suatu produk, baik itu barang
atau jasa, dengan menggunakan pola rencana dan taktik tertentu sehingga jumlah …

Impact of innovation capabilities on business sustainability in small and medium enterprises

JR Hanaysha, ME Al-Shaikh, S Joghee… - FIIB Business …, 2022 - journals.sagepub.com
The rationale of this study was to investigate the effect of innovation types on business
sustainability in the small and medium enterprises (SMEs). Quantitative approach was used …

Relationships between service quality, brand image, customer satisfaction, and customer loyalty

SM Dam, TC Dam - The Journal of Asian Finance, Economics and …, 2021 - koreascience.kr
The service industry has become the driving force of economic development in recent years.
With the current fierce competitive situation, competing businesses have continually …

A strategic framework for artificial intelligence in marketing

MH Huang, RT Rust - Journal of the Academy of Marketing Science, 2021 - Springer
The authors develop a three-stage framework for strategic marketing planning, incorporating
multiple artificial intelligence (AI) benefits: mechanical AI for automating repetitive marketing …