Since Prahalad and Ramaswamy published their seminal text, vast literature on value
cocreation has emerged. Yet value cocreation still suffers from the lack of a clear consensus …

Purpose Technological disruptions such as the Internet of Things and autonomous devices,
enhanced analytical capabilities (artificial intelligence) and rich media (virtual and …

Product modularization in new product development has attracted considerable interest
among scholars and practitioners from diverse fields of specialization. This has resulted in …

The fast growing body of radical innovation research is fragmented and difficult to overlook.
We provide an overview of the most cited journals, authors, and publications and conduct a …

Students have begun to show interest in adopting active and participatory roles that allow
them to interact and work collaboratively with educators. One important aspect of students as …

Co‐creation offers firms and their network of actors significant opportunities for innovation,
as each actor offers access to new resources through a process of resource integration …

This study examines the antecedents and impact of three forms of customer involvement in
innovation: customer involvement as an information source (CIS), customer involvement as …

Designing a business model is not a one-off process; adjustments are often required. To
create such adjustments and realize business model innovation, firms require the …

Drawing on service-dominant logic and institutional theory, this paper examines innovation
as a process that unfolds through changes in the institutional arrangements that govern …

This study uses the theories in trust and value co-creation to analyze how electronic Word-of-
Mouth (eWOM) affects purchase intention in social network sites (SNSs). In particular, we …