Most prior research on bundling from a consumer perspective has focused on how bundles
are processed, particularly from a prospect theory or mental accounting perspective. In …

Despite decades of research in the fields of judgment and decision-making, social
psychology, cognitive psychology, human-machine interaction, behavioral economics, and …

Packaging travel products on the Internet is increasing in prevalence, yet limited research
exists on how consumers evaluate and purchase vacation packages online. Research on …

Practical planning and decision-making problems are often better and more accurately
formulated with multiple conflicting objectives rather than a single objective. This study …

Bundling is a very popular sales-promotion tool, in which a critical issue is to decide what
products should be sold together in order to improve sales. Traditionally, this decision is …

Bundling has been extensively studied in the literature and its benefits have been
manifested through three perspectives of achieving better price discrimination, helping to …

This article introduces and empirically tests a conceptual model of the key determinants of
the profitability of bundling in auction markets. The model encapsulates hypotheses about …

Although many prior studies have discussed the effect of discount pricing and product
bundling on sales, few investigated the effect on Game as a Service (GaaS) applications …

Past research shows that consumers evaluate bundles with complementary items more
favorably than they evaluate bundles with noncomplementary items. In a series of four …

Purpose Mobile appstores have fast sprung up during the last few years. The large number
of apps in these appstores results in increased search effort for the customer as well as …