[PDF][PDF] Customer communication dimension of marketing mix-a review of gap between mutual fund investors' expectation and experience

T Paul - Scholars Journal of Economics, Business and …, 2014 - saspublishers.com
The growth of mutual fund industry in India has been impressive in the recent past. Despite
of this growth, investments in mutual fund products in India are low as compared to other …

Influence of Mutual Fund Cost Experience on Investors' Mental Accounting

T Paul - Asian Journal of Research in Social Sciences and …, 2014 - indianjournals.com
Price is always considered as one of the most influential factor in a buying decision.
Payment of price results in exchange of products or services form one party to the other. In …

Measuring Investors' Experience about Stock Market: Scale Development and Validation

T Vohra - Abhigyan, 2023 - journals.sagepub.com
Investment satisfaction is the measure of the quality of services provided to the investors.
Studies conducted in the past revealed that the investment industry in India is growing but …

Demographic Factors and Investors' Preference in Mutual Fund

N Chaudhary - Available at SSRN 2875670, 2016 - papers.ssrn.com
It is said that demographic factors play a vital role in investment decision. Several studies
have found that attitude, perception and awareness level of the investors varies according to …

A Review of Mutual Fund Investors' Satisfaction from Marketing Mix Dimensions

T Paul - Asian Journal of Research in Business Economics and …, 2014 - indianjournals.com
Customers' satisfaction comes from the customers' positive experience from consumption or
use of the products and services offered by the suppliers. Meeting customers' expectation …

Chinese Tourists' Ecotourism Experiences: Some Antecedents and Outcomes

T Li - 2021 - research-repository.uwa.edu.au
This research examined Chinese tourists' ecotourism experiences, as well as the
antecedents and outcomes of these experiences. Tourism experiences, reflecting tourists' …

Use of SERVQUAL Model for Assessment of Services Quality of 4G Services

N Agarwal - Available at SSRN 2962869, 2017 - papers.ssrn.com
Abstract Service quality is considered as a critical for the success of any services offered to
the customers. The present study assesses the service quality of Reliance 4G services in …

Expectation and Perception Level of Reliance Jio Services in Guwahati City

N Agarwal - Available at SSRN 2965424, 2017 - papers.ssrn.com
The aim of the paper is to study and measure the level of expectation and level of perception
of the services of Reliance Jio. The study has been conducted in Guwahati city. A structured …

[引用][C] Expectation Based Customer Oriented Marketing Mix-A Conceptual Framework

IICOFM MIX

[引用][C] Mental Positioning of Mutual Fund Products