In the last decades, the focus of studies on consumer behavior has changed from the
individual to the group. Classical theories based on economic utility are insufficient to …

Purpose The purpose of this study sets out to examine (1) how have conflicts been
conceptualized and operationalized within the context of online consumption …

Contemporary marketers build online brand communities to communicate with the
organization's social surroundings, yet there is a lack of understanding of how brand …

In online travel communities, value can be both co-created and co-destroyed. Many recent
studies have investigated value co-creation and its causes and effects. However, the internal …

This study aims to provide a better understanding of how organizations can manage public
conflict and firestorms in social media spheres. We develop an agent-based simulation …

Purpose Despite the increasingly common view that online brand community (OBC)
members are heterogeneous, knowledge concerning the impact of group heterogeneity on …

Past research has demonstrated that consumer-to-consumer (C2C) conflicts, here defined
as uncivil social interactions between consumers, can have a negative impact on …

Purpose The purpose of this paper is to explore and replicate the indirect effect of
smartphone brand tribalism on purchase intent via brand pride and brand attitude …

Purpose This paper presents an in-depth investigation on how brands may concur to the co-
creation of consumers' experiences. In particular, the purpose of this paper is to clarify the …

ABSTRACT A recent development in the literature on social media brand fan pages is the
investigation of hostile consumer-to-consumer interactions. Existing research has thus far …