Purpose This is a general review study aiming to specify the key customer-based factors and
technologies that influence the value co-creation (VCC) process through artificial …

Using the DART (dialogue, access, risk, and transparency) model as a core framework of
value co-creation (VCC), and in the context of hospitality services, this study explores the …

Value co-creation (VCC) appears as one of the key trends in marketing and management to
reactivate the connection with customers. The main objective of this study is to analyze the …

Although a few studies have examined the influences of the co-creation elements of
dialogue, access, risk assessment, and transparency (DART), little is known about the …

Considering the competitive environment of the hospitality industry in delivering superior
value to customers, customer participation in value co-creation with the service provider …

Purpose Since the COVID-19 epidemic, the number of restaurant service quality studies has
continued to increase. However, until now, there has not been an overall perspective or …

Purpose The purpose is to investigate the impact of the value co-creation behaviour of
parents on a set of education service outcomes, including perceived school reputation …

Customer relationship maintenance practice plays a pivotal role in determining an
enterprise's success and serves as a significant competitive advantage. Despite the …

The global pandemic of COVID-19 is forcing companies to respond to extremely turbulent
conditions in the business environment and constantly adapt management strategies to …

The food delivery service that has gained popularity over the last few years should preserve
its competitiveness by developing customer satisfaction and loyalty through customer value …