This review paper has the aim of systematically analysing studies published in five
hospitality journals over the period 2000 to 2016. The review was organized around four …

There is a large and fragmented literature that examines the nature of franchising. This
paper aims to collect all the empirical evidence on the factors that make franchising work …

The business case for investing in online reputation has received increasing scrutiny in
recent years. This study identifies the business value of consumer reviews and management …

Customer based brand equity: evidence from the hotel industry | Emerald Insight Books and
journals Case studies Expert Briefings Open Access Publish with us Advanced search Customer …

The restaurant business has been increasingly recognized for its ability to help mitigate
many negative environmental impacts. To develop a competitive advantage, green …

By analyzing longitudinal data of more than 51,000 hotels operating in the United States
during the previous economic cycle, it is possible to draw conclusions regarding the …

Few dispute the value that a brand brings to a hotel property, but questions remain
regarding exactly how the brand creates guest loyalty and how it creates value. Over the …

This study integrates the Porter's five forces and resource-based approach measuring US
hotel performance. The results show that hotels with the advantage of low customer …

The notion that a hotel's brand contributes significantly to the property's market value is
supported by an analysis of nearly eleven hundred hotel transactions over the past fifteen …

Value-creating assets are recognised as critical in today's tourism management field.
However, empirical research to date has not yet developed a useful conceptual framework …