Abstract Service climate captures employees' consensual perceptions of organizations'
emphasis on service quality. Although many studies have examined the foundation issues …

Competitive advantage of firms has been a dynamic notion evolving with changing business
realities. Emerging technologies have entered the gamut of resources which firms need to …

Digital transformation of the marketing organization forces firms to develop new digital
marketing capabilities (DMCs) to remain competitive. However, despite considerable …

Faced with internal and external pressure to adapt and implement environmental friendly
business activities, it is becoming crucial for firms to identify practices that enhance their …

The advent of artificial intelligence (AI)-based technologies has opened new opportunities
for manufacturers to maintain their technological edge and address pressing societal …

Scholars acknowledge the importance of big data and predictive analytics (BDPA) in
achieving business value and firm performance. However, the impact of BDPA assimilation …

Firms increasingly employ social media for innovation, yet current literature offers little
guidance for developing their strategic uses. This study applies a qualitative, theory-building …

Resource based theory (RBT) has become increasingly popular in operations management
research. The development and current application of RBT to the study and understanding …

Marketing organization is the interface of the firm with its markets and where the work of
marketing gets done. This review of the past 25 years of scholarship on marketing …

Researchers and practitioners regard information technology (IT) as a competitive tool.
However, current knowledge on IT capability mechanisms that affect firm performance …