In recent decades, US gun rights lobbying groups, politicians, courts, and market actors
have sought to responsibilize US consumers to use firearms to address the societal problem …

Although a few studies have examined the influences of the co-creation elements of
dialogue, access, risk assessment, and transparency (DART), little is known about the …

How does solidarity gel together disjointed entities in a web of social relations? This study
examines how solidarity catalyzes unconnected entities (people, things, and institutions) in a …

Charisma in managers is a leadership vitamin that enables them to lead more effectively
and improve organizational performance. However, existing questionnaire measures of …

The purpose of our conceptual introduction is to theorize how brands will continue to be
relevant in the future marketplace. We identify three themes that emerge in this special issue …

In everyday conversation,“myth” is often used to denote a widely shared misconception–as
in,“it's just a myth that eating chicken soup will cure a common cold.” We also associate …

Consumers who socialize in online consumption communities sometimes become
alarmingly hostile, toxic, and otherwise verbally violent toward one another—a phenomenon …

Human brands are an integral part of modern marketing and have proliferated in recent
years, becoming one of the corner stones of the creator economy. There is a growing need …

Drawing upon extensive research in luxury, we investigate how firms manage to sustain
charismatic legitimacy over a succession of charismatic heirs. We question the presumption …

In Chapter 2 of this volume, we discussed the importance of selecting contexts for theoretical
and substantive insights. What that chapter did not do is provide crucial tools for leveraging …