R Bekkers, P Wiepking - Nonprofit and voluntary sector …, 2011 - journals.sagepub.com
The authors present an overview of the academic literature on charitable giving based on a literature review of more than 500 articles. They structure their review around the central …
The present study compares the influence of text‐based recommendations; traditionally known as online consumer reviews, and the influence of voice‐based recommendations …
P Antonetti, S Maklan - Journal of business ethics, 2014 - Springer
A significant body of research concludes that stable beliefs of perceived consumer effectiveness lead to sustainable consumption choices. Consumers who believe that their …
This completely revised second edition of the best-selling text presents an up-to-date, comprehensive introduction to persuasive communication and attitude change. Employing …
J Peloza, K White, J Shang - Journal of Marketing, 2013 - journals.sagepub.com
The market share of brands positioned using ethical attributes typically lags behind brands that promote attributes related to product performance. Across four studies, the authors show …
Abstract As Virtual Reality (VR) continues to have an increased presence in the consumer marketplace, charitable and non-profit organizations are looking to VR to stimulate …
HK Ising, W Veling, RL Loewy, MW Rietveld… - Schizophrenia …, 2012 - academic.oup.com
In order to bring about implementation of routine screening for psychosis risk, a brief version of the Prodromal Questionnaire (PQ; Loewy et al., 2005) was developed and tested in a …
Despite society's increasing sensitivity toward green production, companies often struggle to find effective communication strategies that induce consumers to buy green products or …
Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and …