E-Commerce Marketing Capabilities Towards Strategic Performance: Customer Engagement and Moderating Role of E-Trust in Emerging Economy
This study's major goal is to examine the relationships that already exist among customer
engagement, E-commerce marketing capabilities (ECMC), and effective strategic …
engagement, E-commerce marketing capabilities (ECMC), and effective strategic …
Review of Customer Activism Concepts: Implications for Customer Engagement Management
K Żyminkowska - Insights, Innovation, and Analytics for Optimal …, 2021 - igi-global.com
The concept of customer engagement (CE) refers to the customer activism in value formation
which is not a new notion in the marketing and management literature. Existing theories of …
which is not a new notion in the marketing and management literature. Existing theories of …
[PDF][PDF] Michał Szydłowski REDAKTOR SERII
P Grudowski, K Dziewanowska, RMR JĘZYKOWA… - 2021 - researchgate.net
Zaangażowanie klienta1 (ang. customer engagement, CE) lub zaangażowanie konsumenta
(ang. consumer engagement, CE) zaczęło być przedmiotem zainteresowania praktyków …
(ang. consumer engagement, CE) zaczęło być przedmiotem zainteresowania praktyków …