With the increasing digitalization of traditional retailing, omnichannel retailing has become a
growing global phenomenon. The result is the emergence of a new type of shopper who …

Global mall managers and retailers need to recognize and address variations among
groups of shoppers, particularly how they vary between countries, to optimize their global …

The objective of this study is to analyse the segments of cinemagoers in a shopping centre
based on their values​​ and lifestyle. Hierarchical segmentation techniques are used to …

The Bottom of the Pyramid (BOP) market deserves further attention from researchers. The
purpose of the paper is to profile the psychographic and behavioral heterogeneity within the …

Purpose The paper aims to investigate materialism as one of the retail shopping motives
along with utilitarian/hedonic motivations in the Indian context. It aims to identify the key …

Consumer motivation plays an important role in their purchase decisions and well-being.
Previous studies have investigated the relationship between certain consumer motivations …

The turbulent last decade of the twentieth century marked the retail trade of the Central and
Eastern European cities with a significant transformation not only in the spatial …

This study has focused on analysing the factors influencing the shopping motivation of
teenagers in relation to their intention to purchase licensed sports merchandise. It has …

Purpose Values are both an effective variable and a powerful stimulus for consumer
behavior. Values are different concepts and classifications influenced by factors such as …

Purpose The mall industry in Latin America has grown rapidly in the past decade, offering
diverse proposals oriented to improving the attractiveness of this commerce format; along …