Trends in pharmaceutical marketing and branding research: a bibliometric analysis (2009–2023)
T Anthuvan, K Maheshwari, R Dantu - IIM Ranchi Journal of …, 2024 - emerald.com
Purpose This study conducts a comprehensive bibliometric analysis of pharmaceutical
marketing and branding research, focusing on the transformative period of the last 15 years …
marketing and branding research, focusing on the transformative period of the last 15 years …
Maximizing the Marketing Capabilities and Digital Sustainability of B2B & B2C Platforms Using Artificial Intelligence
SK Khammat, AG Atiyah - … on Explainable Artificial Intelligence in the …, 2024 - Springer
The research aims to measure the extent of the possibility of maximizing the marketing
capabilities of both the B2B platform (from company to company) and B2C (from company to …
capabilities of both the B2B platform (from company to company) and B2C (from company to …
[HTML][HTML] Suspected undeclared use of generative artificial intelligence
A Glynn - Intelligent Pharmacy, 2024 - Elsevier
In a recent article in Intelligent Pharmacy, a portion of the text appears to have been
generated by a generative artificial intelligence (AI) system. The usage of AI is not …
generated by a generative artificial intelligence (AI) system. The usage of AI is not …
[PDF][PDF] Simplified protocol for the segmentation strategy in Mypes: Marketing as a predictor of Technological Innovation. A cluster analysis
AC Navarrete-Fernández, WHGA Doctor, JET Master… - laccei.org
The objective of this study is to develop a simplified protocol of the segmentation strategy of
Marketing clusters as a predictor of Technological Innovation (TI) of micro and small …
Marketing clusters as a predictor of Technological Innovation (TI) of micro and small …