Influence of direct marketing and conventional advertisement on buying behaviour of customers of electronic home appliances
PB Kewat, P Panda… - International Journal of …, 2023 - inderscienceonline.com
The study aims at establishing the effect of direct marketing, conventional advertisement,
and online advertisement on consumer buying behaviour with mediating effect of consumer …
and online advertisement on consumer buying behaviour with mediating effect of consumer …
The Role Of Advertising On Consumer Purchasing Decision Among Post-Millenials
RME Pical, RNS Quijalvo… - Think India Journal, 2019 - thinkindiaquarterly.org
Advertising has a large effect on a product being advertised, and upon creating consumer
awareness, perception and positive buying behavior. The purpose of this study is to find out …
awareness, perception and positive buying behavior. The purpose of this study is to find out …
[PDF][PDF] A CONSUMER BEHAVIOUR ANALYSIS BASED ON REASONS FOR LIKING AND USEFULNESS OF TELEVISION ADVERTISEMENT
MA Monga - garph.co.uk
Consumer behavior analysis based on reasons for liking and usefulness of television
advertisements helps companies understand the preferences and needs of their target …
advertisements helps companies understand the preferences and needs of their target …