The use of mobile applications (apps) continues to grow. The literature on mobile apps is
accumulating along with this growth, but the streams of research are still highly inconsistent …

Research background: With growing evidence of consumer adoption of mobile shopping
apps, there is a pivotal need for comprehending Internet-enabled consumer devices in …

Do people trust social media? If so, why, in what contexts, and how does that trust impact
their lives? Researchers, companies, and journalists alike have increasingly investigated …

Purpose This study aims to examine the impact of social media marketing (SMM) efforts,
including entertainment, customisation, interaction and trendiness via WeChat, on …

Purpose The purpose of this paper is to investigate the influence of perceived brand
leadership of an e-commerce website on satisfaction and repurchase intention. Moreover …

Purpose Social media and sustainability are changing Chinese consumers' consumption
behavior in notable ways. Few apparel industry sustainability efforts are enforced or well …

Purpose The purpose of this paper is to investigate how various gratifications obtained in the
social media context affect customer participation, and its sequential effect on brand trust …

Short video applications are becoming a new form of entertainment and diversion for social
media users. However, the underlying reasons why people are immersed in and continue to …

With the ubiquity of social networks, users of social network apps are likelier to lurk rather
than interact. Accordingly, users' lurking behavior in online communities deserves more …

Purpose The purpose of this paper is to investigate the role of trust and perceived enjoyment
in the technology acceptance model by distinguishing distinct stages of adoption among …