Does status demotion in hierarchical loyalty programs foster relationship fading?
S Banik, FK Rabbanee - Journal of Services Marketing, 2023 - emerald.com
Purpose Status demotion in hierarchical loyalty programs (HLPs) has received considerable
academic attention. However, existing research is relatively silent on whether HLP status …
academic attention. However, existing research is relatively silent on whether HLP status …
What we know about loyalty programs
M Ieva - Loyalty Management, 2025 - taylorfrancis.com
This chapter provides an updated review of the main scientific studies that have been
carried out on loyalty program. Loyalty programs are a key marketing tool employed by …
carried out on loyalty program. Loyalty programs are a key marketing tool employed by …