Substantially revised throughout, Political Marketing second edition continues to offer
students the most comprehensive introduction to this rapidly growing field. It provides an …

This paper provides the first literature review of work using Lees‐Marshment's product‐
oriented party (POP), sales‐oriented party (SOP) and market‐oriented party (MOP) process …

В предлагаемой монографии рассмотрены основные технологии политического
консультирования и показана роль политических консультантов в современном …

Political party market orientation is about how parties behave in response to the electorate; it
is a way of thinking. Whilst all parties might use different marketing techniques such as …

The use of marketing tools and concepts by political parties has long been acknowledged in
the academic literature from the time of the first debates on the nature and scope of …

This chapter explores the multiple facets of political market research and goes beyond
opinion polls. It suggests that it involves a wide range of qualitative and quantitative, and …

Names: Lees-Marshment, Jennifer, author. Title: Political marketing: principles and
applications/Jennifer Lees-Marshment, Brian Conley, Edward Elder, Robin Pettitt, Vincent …

Summary of the master's thesis Shreifogel Iuliia Political consulting of Russian political and
public figures: organizational aspects Scientific supervisor: Bykov Ilya Anatolyevich, Doctor …

În acest sens, lucrarea de doctorat intitulată „Compensarea deplasării utilizatorului la
navigarea în medii virtuale imersive prin sisteme haptice” propune dezvoltarea unui sistem …