H Estaswara - GAI International Academic Conferences, 2015 - researchgate.net
Abstract Development of IMC conceptualization in the academic domain has reaped many pros and cons since its inception in the early 1980s. Although the meaning of IMC has …
Loyalitas bisa tercapai jika coffee shop memiliki kualitas pelayanan. Sedangkan kualitas pelayanan adalah sikap pelanggan dari hasil perbandingan penghargaan kualitas …
Sejak kelahirannya, tiga dekade yang lalu hingga hari ini, IMC (Integrated Marketing Communications) telah menjadi perhatian para akademisi dan praktisi di seluruh dunia …
Abstract Development of IMC conceptualization in the academic domain has reaped many pros and cons since its inception in the early 1980s. Although the meaning of IMC has …