Purpose The purpose of this paper is to identify in the specialized literature published in the
past 20 years about sales training, some elements or key factors that could be applied to the …

In this article, we review the recent expansion within the sales education literature from five
primary journals and the business literature at large. The five primary journals are the …

Customer entertainment is any activity considered to provide entertainment, amusement, or
recreation. Business-to-business firms, as part of their sales strategy, have entertained …

Developing professionalism skills in the classroom is vital to the business college
experience as educators strive to ensure preparedness and success of their graduates …

Este artículo analiza el uso de la Gamificación en la formación de vendedores de calzado
durante cuatro años, a través de la investigación-acción. La implementación del programa …

Drinking with others is seen as a necessary activity for business negotiations worldwide.
However, employee alcohol use in business context is rarely investigated. This study …