Addresses the relationship between organizational culture, identity and image. Argues that
contemporary organizations need to define their corporate identity as a bridge between the …

This article reviews different viewpoints in the marketing literature in an attempt to clearly
define the concept of corporate reputation and identify its relationship with corporate image …

This paper develops a multi-disciplinary measure of the brand signature construct by means
of literature review and primary data analysis. This study explains that brand signature …

The main purpose of this paper is to explore, define, reconcile and depict corporate identity
(CI), corporate brand (CB) and corporate reputation (CR) in a framework that reflects the …

This study aims to fill a gap in marketing studies concerning the effect of a logo on consumer
evaluations. The research addresses two questions:(1) what are the factors that influence …

Organizational identity usually is portrayed as that which is core, distinctive, and enduring
about the character of an organization. We argue that because of the reciprocal …

Organizational Culture provides a sweeping interdisciplinary overview of the organizational
culture literature, showing how and why researchers have disagreed about such …

Integrating identity, strategy and communications for trust, loyalty and commitment | Emerald
Insight Books and journals Case studies Expert Briefings Open Access Publish with us …

Outlines 15 explanations for the fog which has enveloped the nascent domains of corporate
identity and corporate marketing. However, the fog surrounding the area has a silver lining …

Classical models of brand management pay insufficient attention to staff as brand builders,
placing more emphasis on external issues such as image. This paper explores the …